DoeVidas
Donation-Driven Rewards App
Startup • UX/UI Design • Product Development
Project Overview
DoeVidas is a social impact app designed to encourage blood donations by offering tangible rewards. Users can earn points every time they donate blood and redeem them for real-life benefits like discounts at clinics, stores, and access to exclusive products and prizes.
The app connects hospitals, users, and partner companies in a cycle of giving that helps save lives and promotes social engagement.
🛠️ Challenges & Solutions
Challenge: Blood banks often face critical shortages, and people lack motivation to donate regularly.
- Solution
Created a reward-based system where users earn points for donations and can exchange them for real-life perks like discounts and prizes.
Challenge: Some users, especially older adults, struggle with complex reward navigation interfaces.
- Solution
Implemented a clean, horizontal reward selector that simplifies the redemption process and enhances usability.
💡 Key Features
- Reward system based on blood donation points (hit/stand/insurance)
- Points can be exchanged for services, discounts, and exclusive products
- Partnership module for clinics, stores, and brands
- Horizontal reward UI for easy redemption flow
- User-centric experience designed to be inclusive and intuitive
- Social impact through awareness campaigns
📈 Results & Impact
🧪 Technologies Used
- Validated pitch currently being presented to investors
- Strong feedback on usability and social value
- Initial interest from health institutions and local businesses
- Figma (UI/UX prototyping and wireframes)
- Mobile-first design for accessibility and wide adoption
📷 Project Midias
AppBoard
🔍 Reflections & Lessons
This project reminded me how design can directly impact people’s lives. DoeVidas brought to light the harsh reality of hospitals struggling with blood shortages and how underdeveloped the culture of donation still is in Brazil.
By aligning altruism with everyday benefits, the platform turns donation into a rewarding act literally. It was also a moment where I bridged empathy-driven design with gamification strategy.
