iFarm
Invest in Real Cattle Without Owning Land

Startup • UX/UI Design 

Project Overview

iFarm is a startup pitch platform that allows users to buy, feed, and sell real cattle without owning land or dealing with logistics. The app simplifies investment in livestock, offering full control over confinement, fattening, and slaughter, all in a few clicks.

🛠️ Challenges & Solutions

Challenge: Make cattle trading profitable without physical infrastructure

  • Solution

Designed a dynamic marketplace where each animal can be resold at market price, generating endless transaction fees for the platform.

Challenge: Created a dynamic resale-based marketplace with perpetual transaction fees.

  • Solution

Integrated feeding, insurance, and operational cost mechanics to reflect real-world risks and ensure ROI consistency.

💡 Key Features

  • Buy & sell real cattle online
  • Smart balance and ROI tracking
  • Animal feeding, insurance, and marketplace system
  • Transaction fee system that scales with usage
  • Prototype validated and investor-ready

📈 Results & Impact

🧪 Technologies Used

  • Full economic simulation with profitable mechanics
  • Validated startup pitch model
  • Targeted for agricultural investors and fintech innovation
  • Figma for full UI/UX prototype
  • Business modeling & ROI logic
  • Inspired by game-based economies for system balance

📷 Project Midias

AppBoard

🔍 Reflections & Lessons

Building iFarm taught me how to apply game-based economies to real-world marketplaces. Creating a system that could loop value generation while mimicking real agricultural logic was eye-opening. This project proved the power of abstract business modeling paired with solid UX/UI design.